The Client

Marketing guru Michelle Rose is the go-to marketing miracle worker for North-East businesses. Having worked with Michelle since 2010, and built her very first website back in 2012: when she decided to rebrand her marketing business under her own name, we knew that we had the freedom to design and build a bespoke responsive website that would showcase her unique brand identity, fabulous personality and innovative approach to marketing.

The Brief

The design brief contained quite a few elements of which creating the actual website was only the first step. The website also needed to sell downloadable and physical workbooks and marketing manuals, link up to an Amazon affilliates program and a main Amazon sellers page and include a mailing list and newsletter sign-up/integration as well as an  automated twitter feed, blog/news section.

Our Solution: Responsive Website Design

We designed and built a bespoke, responsive, e-commerce website using the WordPress Content Management System and the Easy Digital Downloads e-commerce system.

Designed to work exclusively with WordPress, Easy Digital Downloads is an open-source e-commerce solution that provides all of the functionality required for businesses wishing to sell downloadable products such as e-Books, PDF downloads or MP3s.

An important consideration was to create a website which could be easily updated in-house and so the website  incorporated a modular page builder.   A bespoke layout design was then created which took full advantage of the various graphic elements created as part of her new Brand Identity. These included some fabulous professionally shot photographs which were used extensively across the site.

As a marketeer, it would have been unthinkable not include an automated newsletter signup form which was linked to an external newsletter provider. In addition, social media integration including a Twitter feed were integrated into the site to capitalise and build upon Michelle’s strong social media presence and as a final touch some simple animation was added throughout all of the pages to emphasise the vibrance and positivity that underscores all of her work.